NAME João Moraes WHAT DO YOU DO? Brand strategist. WHAT SHIRT DID YOU CHOOSE AND WHY? "Voulez Vous", I'm a ABBA fan. WHAT ARE YOU CURRENTLY READING/ WATCHING/ LISTENING TO? Just finished reading Freedom by Jonathan Franzen, I've been watching Downton Abbey religiously and I'm having a Fiona Apple moment. WHAT WAS THE LAST GREAT MEAL YOU ATE? French Toast at Frankies 17. Its insane. WHAT IS SOMETHING THAT YOU TREASURE? The freedom to choose. WHAT IS THE MOST BEAUTIFUL PLACE YOU HAVE EVER BEEN TO? I went to China last year and the Great Wall was incredible..I also love Bahia in the north of homecountry Brazil. WHAT DO YOU LIKE/DISLIKE? Brunch, bikes, huge sweaters, spontaneity/ jaded people, the L train in the mornings, inside jokes. WHOSE SENSE OF STYLE DO YOU ADMIRE? Gene Kelly, Michael Caine in the 70's and Kurt Cobain. WHO WOULD YOU LIKE TO SEE ON THE NEXT DEERDANA SHIRT? Carmen MirandaPhoto by Kevin Tekinel